Case Studies

A strong media relations strategy need to integrate consistent messaging, well-targeted media lists, newsworthy media pitches, compelling material and measurable objectives.If you are...

Material intelligence tools analyze top-performing entities and recommend specific subtopics that a writer must cover to attain "topical...

If a rival is regularly connected with "sustainability" or "high-end design," and those are valued qualities in the...

means changing the same core message for print, broadcast, and digital consumption.A pitch to a trade...

You can pitch podcast appearances as earned media already, train spokespeople on video camera presence, lighting, and...

Over time, this record ends up being a recommendation point for journalists, partners, analysts, and even your own sales team.However I often think of announcements...

Trust forms the structure of brand equity, lowering perceived danger in purchase decisions and developing determination to try brand-new offerings.These connections establish through constant...

When material is spread out across various channels, it must remain connected to the original entity to prevent dilution of search authority.For a...

Keyword intelligence now includes a temporal and spatial dimension that was technically impossible just a couple of years earlier.NEWMEDIAMethod for...

Journalist tiredness is real, and generic pitches declaring to be "customized" make it even worse.When you pitch somebody who actually covers your subject and...